A truly successful franchise doesn’t simply open a franchise and cross his fingers. Success requires refining the user experience, and staying abreast of the latest trends in technology. With the rise of digital marketing and social media, it’s more important now than ever to ensure that your online presence is optimized to promote engagement, that your user experience is smooth, and that clients easily can find the information they’re looking for. These seemingly simple steps can go a long way toward taking your bookkeeping business to the next level, and setting your franchise apart from the competition.
Smooth Employee Experience
A clunky employee interface with your project management software can really put a wrench in things and hurt your efficiency. At Supporting Strategies, we ensure that isn’t a problem by utilizing WorkPlace, our proprietary workflow management system.
In one easy-to-use piece of software, our franchisees get real-time, role-based visibility to all client engagement. WorkPlace is your one-stop shop with access to everything you need to effectively run your franchise. For more information on this unique technology, click here.
If you’re looking for a truly effective-yet-easy way to promote your brand, social media is a great option. Facebook, Instagram, and LinkedIn can be powerful tools for generating brand loyalty, educating potential clients, and ultimately generating revenue. Also, social media allows you to reach a wide audience and keep track of your followers, so you can refine your marketing strategy as you go.
Marketing an essential part of building a successful bookkeeping business. Luckily, Supporting Strategies will set you up with marketing materials designed to maximize your chances of success. Whether it’s brochures, folders, popup banners, website assistance, or business cards, we give you the tools you need to promote your franchise. To really distinguish yourself from the competition, we strongly encourage franchisees to take full advantage of our comprehensive suite of marketing resources.
We’ve covered the prospect and perks of investing in a franchise versus starting your own business from scratch in this space before, but it bares repeating here: the advantages you get as a franchisee are immeasurable when compared to the challenges of running a business independently. You have an opportunity to receive franchisee support that helps you grow your business from the jump — a service that continues for the life of your investment. And with our expert staff and proprietary support software, you’re always set up for success. You simply need to take advantage of what we offer and make your dream of business ownership a reality. Which leads to our next point:
Ready for more information, or think you’re ready to begin your own bookkeeping business journey with Supporting Strategies? Contact us today to speak with a representative!